Sales: Who are the decision-makers at campaigns and political organizations and what are they looking for?

Learn the KPIs of campaign staffers you may pitch to.

(Related: See this essay on which types of campaigns are most open to trying unproven things.)

Campaigns have one job, which is to win. For better or worse, it’s not their job to help test out promising new tools or tactics. To earn adoption by campaigns, your product will need to help campaign staff achieve their KPIs. See below what the goals of various campaign team members will be focused on.

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